About that physics thing…

It turns out I've always been interested in how things work, including people. Why we do what we do. What captures our attention. What changes our minds. What makes us care.

In creative, that curiosity shows up in the insight, the idea and the system around it. I help shape the work from early thinking through execution so it stays clear, consistent and useful in the real world. I also enjoy helping teams work better together by improving quality, increasing efficiency and reducing friction along the way.

My path here wasn't exactly conventional. I started my career at a small boutique agency leading client accounts and building a foundation in storytelling through public relations and marketing. About 12 years ago, I crossed over to the creative side and never looked back.

Since then, I've worked across traditional, digital and in-house environments, growing from hands-on craft to leading work with a broader strategic perspective. Along the way, I've helped build campaigns, messaging platforms, creative systems and customer experiences for brands ranging from global enterprises to mission-driven nonprofits.

When I'm not working, you'll usually find me traveling, getting invested in a good TV show or convincing myself that this home improvement project is definitely the last one for a while.

Spoiler: It’s not.