National Center for
Civil & Human Rights
Our team at Cox developed the reopening campaign for the National Center for Civil & Human Rights after a multi-year closure for renovation. With doors opening in just a few weeks, we developed the campaign, secured executive and stakeholder alignment and delivered the guidelines within 10 business days. Because this was pro bono, we balanced the project alongside our existing client responsibilities.
Through strong collaboration and fast decision-making, we exceeded expectations under an extraordinarily compressed timeline.
ANTHEM
In one second, at a motel in Memphis, a man involuntarily becomes a martyr.
One woman in Montgomery, refusing to give up her rights, stays seated to take a stand.
One crossing, over one bridge, led with courage and conviction, echoes across the country.
One day, the U.S. has never had a black president. The next day, it has.
One can change the course of history.
One dream. One hope. One act of courage.
One can start a movement, because every movement starts with one.
At the National Center for Civil and Human Rights, we know that,
in the face of giant issues, one can feel too small.
Making a difference may seem like too tall an order.
But we also know what one can do.
One visit to the museum can open your eyes to the big picture.
One membership that instantly turns you into an advocate.
One event — for work, for play, for any one reason.
One open mind ready to learn, to listen, to support.
One can change your perspective.
And then it's up to you.
You can do more than learn about a mission: you can be part of one.
By making one shift starting now.
By passing one story forward.
By having one conversation with your kids.
Because we’re one planet. One people.
And one can change everything.
We built a campaign framework that helped teams and partners execute consistently across every touchpoint.
