Benjamin Obdyke

When we were asked to help Benjamin Obdyke with a quick 150th-anniversary ad, we could’ve thrown together a simple “thank you to our customers.” We could’ve stuck to the brief. We could’ve ignored a note we were never supposed to find: ”Ben had a dry sense of humor.” We could’ve.

But then it rained. And I had an idea.

Ben came back from the dead to thank the real reason his company was still in business: the rain. For historical accuracy, we brought this long-form ad to life using a real typewriter from the 1800s.

The client doubled their media budget to get more life out of the ad and asked us to adapt the concept across other marketing assets.

Here are a few samples.

ChatGPT Image May 26, 2026, 06_08_37 PM.png

Benjamin Obdyke

The client doubled their media budget to get more life out of the ad and asked us to adapt the concept across other marketing assets.

Here are a few samples.

Their customers went out of their way to tell them how much they liked the writing and it won a Silver ADDY for copywriting.

I’m going to go out on a limb and say this just might be the most interesting creative ever made by a company that makes corrugated downspouts. Maybe.

Benjamin Obdyke

The client doubled their media budget to get more life out of the ad and asked us to adapt the concept across other marketing assets.

Here are a few samples.

Their customers went out of their way to tell them how much they liked the writing and it won a Silver ADDY for copywriting.

I’m going to go out on a limb and say this just might be the most interesting creative ever made by a company that makes corrugated downspouts. Maybe.

Blake Shelton's Ole Red

Firestone