Blake Shelton’s
Ole Red Nashville

The Opry and Blake Shelton teamed up to open a new, elevated honky-tonk. It’s a bar where the rooftop is a little swankier, the live music is a little better and everyone’s itchin’ to have a little fun.

I drove the copywriting and cracked the visual direction for the grand opening campaign, helping the team merge Blake Shelton’s irreverent personality and The Opry’s buttoned-up legacy. This is a pairing that shouldn’t work on paper, but absolutely does on Broadway.